What we make, and why
We set out to prove one thing: that home care can be genuinely good — lovely to use, kind to skin, kind to the planet — without the plastic, the shipped water, or a label full of things you can't pronounce. Here's how we think about what goes in the bottle.
Four things we build every product around
Ship the concentrate
We leave the water out. A magic little tablet does the work; you just add water at home. Lighter to ship, lighter on the planet.
Plastic-free by default
Refills arrive as flat, plastic-free tablets in compostable packaging — nothing to bin, nothing left behind. The bottle you keep; the rest just turns up.
Clean ingredients
Plant- and mineral-based formulas, made without the harsh stuff — no SLS, no SLES, no microplastics, nothing you'd need a chemistry degree to read. Gentle enough for a home with kids and pets.
Made to be kept
Buy the bottle once and keep it for years. Weighted, considered, and good enough to leave on display — not another thing to bin and replace. You keep the bottle; only the refill changes.
A tiny tablet, a much lighter footprint
Liquid home care is mostly water — often around 90% of the bottle. So the industry spends a lot of energy shipping water around in plastic. Our concentrated tablets leave the water out, so each one weighs a fraction of a full bottle: less to ship, less fuel to move it, less to bin at the end.
~90% OF LIQUID HOME CARE IS WATER — INDUSTRY ESTIMATE
The standards behind the drop
Material health
Ingredients and materials chosen to be kind to skin, to water, and to the people who make them.
Biodegradable
Formulas designed to break down cleanly once they've done their job and gone down the drain.
Fair & low-impact
Partners chosen for how they treat people and the planet — including our work with CleanHub to recover ocean-bound plastic.
Kept in use
Designed for refilling and reuse, so far less ends up as waste in the first place.
See how we get it to you
Good soap is only half of it. The other half is packing and shipping it with as little impact as we can.